Incremental indexing
Get SEO Phase 2 with Full Service Account Management.
In this phase, we optimize your backend search terms for your Amazon listings. Listing titles and bullet points are adjusted for additional keyword inclusions, and “pink” keywords are updated – words already in the title and bullets are removed to make room for additional indexing opportunities.
Keyword and competitor research in your category
Hand selecting the most effective keywords
Following Amazon's guidelines and rules
Improve keyword indexing
A before and after draft for your approval
Title and bullet copy, pink keyword update
This SEO strategy builds on SEO Phase 1 and runs multiple phases for maximum indexing and keyword ranking. In this strategy, we slough off words already in the title or bullet points from the search term field. We then find new keyword opportunities for indexing in the search term field. We also update the title and bullet points to clean them up for ideal keyword improvements.
Benefits of our service:
Carefully analyzed and selected keywords by SEO experts
Rank organically for your keywords overtime
Increase visibility for listings, leading to more clicks and sales
Years of knowledge and experience on your side
How it works: title optimization
Here’s an example of how we go about improving a listing’s title to be better optimized for SEO.
How do we optimize your search terms?
We start by auditing your search terms, then use Helium 10 to identify low value terms. Afterwards, we look for common misspellings, Spanish terms, and terms that relate to your item that aren’t in your copy content yet.
What are low-value search terms?
These are words that are already in the ASIN’s title, bullet points, or description and already indexed. Superfluous words are another example, which are words that may not be recognized such as “and”, “for”, “amazing”, “new”
Any repeated keywords are safely removed and replaced with new search terms.
Why is doing this important?
We have tested this technique with hundreds of clients, and there are significant increases in organic ranking once the search terms optimization is done. Better indexing and higher keyword rankings. Organic ranking helps your search term results both on Amazon and in search engines off of Amazon such as Google. This is a valuable exercise that can pay significant dividends in the medium to long term.
Original title
Jones New York Compact & Foldable Travel Umbrella – Perfect Size for Small Car Umbrella w/ Automatic Open/Close Feature – Heavy Duty, Lightweight, Weatherproof, Wind Resistant – 2 Pack (Magenta/Teal)
Optimized title:
Jones New York Elegant and Fashionable Women’s Folding Umbrella – Portable, Weatherproof, and Spacious – Professional Style Gear for Today’s Modern Women – 42” in Coverage – 2 Pack Set (Magenta/Teal)
Win on Amazon, dominate Amazon SEO
Amazon’s complex SEO can be daunting, but it’s key to getting your products seen. With an effective Amazon SEO strategy, your listings will shine where customers are searching.
Frequently
Asked Questions
Have questions? Our FAQ section has you covered with
quick answers to the most common inquiries.
Over five years of SEO experience
With years of knowledge and experience behind us, SEO has become second nature to us. We’ve unearthed the ins and outs when it comes to selecting and implementing keywords for your product listings. Our best-in-class 4-phase SEO plan will help your products rank on the first page and sell in just a few clicks.
Our proven 4-phase SEO strategy:
Phase 1 - Maximize Indexing
Phase 2 - Incremental Indexing
Phase 3 - Strike Zone Keywords
Phase 4 - Market Share Indexing
