Sequential Indexing Approach
Get SEO Phase 2 with Full Service Account Management.
During this phase, we fine-tune your backend search terms for better visibility. We modify titles and bullet points to incorporate additional keywords, while updating “pink” keywords to optimize indexing by removing words already in the title and bullets.
Keyword and competitor research in your category
Hand selecting the most effective keywords
Following Amazon's guidelines and rules
Improve keyword indexing
A before and after draft for your approval
Refining Titles and Bullet Points with Pink Keyword Update
Building on SEO Phase 1, this strategy runs across multiple phases to maximize indexing and keyword ranking. We start by removing words already found in the title and bullet points from the search term field, then identify additional keyword opportunities for indexing. The title and bullet points are also updated to ensure optimal keyword placement.
Benefits of our service:
Carefully analyzed and selected keywords by SEO experts
Rank organically for your keywords overtime
Increase visibility for listings, leading to more clicks and sales
Years of knowledge and experience on your side
Understanding Title Optimization
Here’s an example of how we go about improving a listing’s title to be better optimized for SEO.
How do we optimize your search terms?
We start by auditing your search terms, then use Helium 10 to identify low value terms. Afterwards, we look for common misspellings, Spanish terms, and terms that relate to your item that aren’t in your copy content yet.
What are low-value search terms?
These are words that are already in the ASIN’s title, bullet points, or description and already indexed. Superfluous words are another example, which are words that may not be recognized such as “and”, “for”, “amazing”, “new”
Any repeated keywords are safely removed and replaced with new search terms.
Why is doing this important?
We have tested this technique with hundreds of clients, and there are significant increases in organic ranking once the search terms optimization is done. Better indexing and higher keyword rankings. Organic ranking helps your search term results both on Amazon and in search engines off of Amazon such as Google. This is a valuable exercise that can pay significant dividends in the medium to long term.
Original title
Jones New York Compact & Foldable Travel Umbrella – Perfect Size for Small Car Umbrella w/ Automatic Open/Close Feature – Heavy Duty, Lightweight, Weatherproof, Wind Resistant – 2 Pack (Magenta/Teal)
Optimized title:
Jones New York Elegant and Fashionable Women’s Folding Umbrella – Portable, Weatherproof, and Spacious – Professional Style Gear for Today’s Modern Women – 42” in Coverage – 2 Pack Set (Magenta/Teal)
Dominate SEO Outperform competitors
Amazon SEO may seem complex, but it’s essential for getting your products noticed. A well-executed SEO strategy ensures your listings appear in front of the right customers.
Frequently
Asked Questions
Have questions? Our FAQ section has you covered with
quick answers to the most common inquiries.
Years of proven results in SEO
SEO has become second nature to us after years of experience. We know exactly how to select and implement keywords to optimize your product listings. Our industry-leading 4-phase SEO plan is designed to help your products rank higher and sell faster.
Our proven 4-phase SEO strategy:
Phase 1 - Maximize Indexing
Phase 2 - Incremental Indexing
Phase 3 - Strike Zone Keywords
Phase 4 - Market Share Indexing
