Amazon FBA vs FBM: Which Model Is Right for You?
Jan 12, 2022
Introduction
For anyone building a brand or selling products on Amazon, one of the biggest early decisions is how you will fulfill your orders. Should you go with Amazon FBA (Fulfillment by Amazon) and let Amazon handle your logistics? Or should you opt for FBM (Fulfilled by Merchant) and take control of inventory, packing, and shipping yourself?
Both options have their unique advantages and challenges. In this article, we’ll break down both models to help you figure out which one is best aligned with your business goals and resources.
What is Amazon FBA?
FBA stands for Fulfillment by Amazon. With this model, you send your inventory directly to Amazon’s fulfillment centers. From that point onward, Amazon takes care of picking, packing, shipping, customer service, and returns on your behalf.
It is a hands-off model that gives sellers the chance to leverage Amazon’s massive logistics network and Prime delivery benefits. FBA is often seen as the go-to choice for new sellers who want to scale fast.
What is Amazon FBM?
FBA stands for Fulfillment by Amazon. With this model, you send your inventory directly to Amazon’s fulfillment centers. From that point onward, Amazon takes care of picking, packing, shipping, customer service, and returns on your behalf.
It is a hands-off model that gives sellers the chance to leverage Amazon’s massive logistics network and Prime delivery benefits. FBA is often seen as the go-to choice for new sellers who want to scale fast.
Key Differences Between FBA and FBM
FBA stands for Fulfillment by Amazon. With this model, you send your inventory directly to Amazon’s fulfillment centers. From that point onward, Amazon takes care of picking, packing, shipping, customer service, and returns on your behalf.
It is a hands-off model that gives sellers the chance to leverage Amazon’s massive logistics network and Prime delivery benefits. FBA is often seen as the go-to choice for new sellers who want to scale fast.
The Pros and Cons of Amazon FBA
FBA stands for Fulfillment by Amazon. With this model, you send your inventory directly to Amazon’s fulfillment centers. From that point onward, Amazon takes care of picking, packing, shipping, customer service, and returns on your behalf.
It is a hands-off model that gives sellers the chance to leverage Amazon’s massive logistics network and Prime delivery benefits. FBA is often seen as the go-to choice for new sellers who want to scale fast.
The Pros and Cons of Amazon FBM
FBA stands for Fulfillment by Amazon. With this model, you send your inventory directly to Amazon’s fulfillment centers. From that point onward, Amazon takes care of picking, packing, shipping, customer service, and returns on your behalf.
It is a hands-off model that gives sellers the chance to leverage Amazon’s massive logistics network and Prime delivery benefits. FBA is often seen as the go-to choice for new sellers who want to scale fast.
Which Model Works Better for Different Types of Sellers?
FBA stands for Fulfillment by Amazon. With this model, you send your inventory directly to Amazon’s fulfillment centers. From that point onward, Amazon takes care of picking, packing, shipping, customer service, and returns on your behalf.
It is a hands-off model that gives sellers the chance to leverage Amazon’s massive logistics network and Prime delivery benefits. FBA is often seen as the go-to choice for new sellers who want to scale fast.
Factors to Consider Before Choosing FBA or FBM
FBA stands for Fulfillment by Amazon. With this model, you send your inventory directly to Amazon’s fulfillment centers. From that point onward, Amazon takes care of picking, packing, shipping, customer service, and returns on your behalf.
It is a hands-off model that gives sellers the chance to leverage Amazon’s massive logistics network and Prime delivery benefits. FBA is often seen as the go-to choice for new sellers who want to scale fast.
Can You Use Both Models?
FBA stands for Fulfillment by Amazon. With this model, you send your inventory directly to Amazon’s fulfillment centers. From that point onward, Amazon takes care of picking, packing, shipping, customer service, and returns on your behalf.
It is a hands-off model that gives sellers the chance to leverage Amazon’s massive logistics network and Prime delivery benefits. FBA is often seen as the go-to choice for new sellers who want to scale fast.
Final Verdict
FBA stands for Fulfillment by Amazon. With this model, you send your inventory directly to Amazon’s fulfillment centers. From that point onward, Amazon takes care of picking, packing, shipping, customer service, and returns on your behalf.
It is a hands-off model that gives sellers the chance to leverage Amazon’s massive logistics network and Prime delivery benefits. FBA is often seen as the go-to choice for new sellers who want to scale fast.
Conclusion
The Amazon FBA vs FBM debate is not about which is universally better. It’s about what works best for your unique business goals, resources, and growth plans.
Start by evaluating your current position. Are you just launching your store or already running an operation outside of Amazon? What kind of customer experience do you want to offer? How important is Prime access for your niche?
No matter which path you choose, the key is to remain flexible. Test, analyze, and adapt. That’s how successful sellers grow — not by sticking rigidly to a model, but by using the best tools available for their current stage of business.
If you're still not sure which to pick or want help setting up your Amazon selling strategy, the Advance Amazon can guide you step by step, whether you go FBA, FBM, or both.
