DLC Labs
Scaling Smarter: How We Cut DLC Labs’ Ad Spend by $82K While Increasing Sales by $70K in Q1
Client
DLC Labs
Category
Cosmetics
Website
DLCLabs.com
Timeline
Ongoing
Service
Full Account Management
Problems
DLC Labs, a premium supplements and wellness brand, came to us with a serious profitability issue despite their solid sales volume. Although their products were high quality and had earned a loyal customer base, their Amazon advertising strategy was inefficient and bleeding spend. Their total ad spend in Q1 of 2024 had hit a hefty $124,000, but their ROAS (Return on Ad Spend) was stagnating, and there was no clear attribution strategy to determine what was working and what wasn’t. The sales were coming in, but at what cost? The brand’s leadership had no real-time visibility into their most profitable campaigns, and they lacked the internal Amazon expertise to fine-tune their spend. Their goal was clear: scale profitably. But the execution was missing. DLC Labs was effectively paying too much to generate each dollar of revenue and didn’t have the data-driven insights or team in place to course-correct. They didn’t know which ASINs were overspending, which targeting types were underperforming, or how to rebuild their campaign structure for efficiency. That’s when our agency stepped in—right at the beginning of Q1 2025—with a clear mission: reduce waste, increase ROAS, and grow sales without growing spend.
Challenges
Reengineering DLC Labs’ PPC ecosystem required a sharp, metrics-first approach. The first challenge was identifying and eliminating waste—over $80K in ad spend was being poured into campaigns without clear tracking or optimization. We discovered a web of loosely structured campaigns, overlapping keyword targeting, and outdated bid strategies that made it nearly impossible to scale efficiently. The second challenge was ROAS stability. With Q1 2024 showing a ROAS of just 8.9, we needed to more than triple efficiency without hurting top-line revenue. That meant completely rethinking DLC Labs’ advertising funnel, adjusting match types, refining bids based on real-time data, and implementing negative keywords to prevent budget leaks. The third challenge was performance communication. DLC Labs’ team had limited visibility into their numbers and lacked benchmarks to gauge campaign effectiveness. We had to simplify reporting while making our advanced optimization work behind the scenes. Additionally, product seasonality and competition in the supplements category made it critical to act fast and capture Q1 momentum—especially with New Year’s Resolution demand peaks. The stakes were high: failure to act quickly would mean burning through another quarter’s budget without scalable results.
Solution & Results
We approached DLC Labs’ Amazon account with a surgical mindset, starting with a full-funnel PPC audit. Our team reduced their total ad spend for Q1 2025 down to $42,000—a dramatic $82K cut from the previous year, by pausing underperforming campaigns, tightening bid controls, and implementing advanced targeting segmentation.
We rebuilt the entire ad structure from scratch, separating high-intent and branded search terms from discovery campaigns and focusing ad spend on proven converters. We also synced our keyword and campaign structure with listing SEO to ensure long-term ranking synergy. As a result, despite spending almost 300% less on ads, DLC Labs’ total sales for Q1 increased by $70,000, growing from $1.11M to $1.18M. But the most impressive metric was ROAS: it jumped from 8.9 to 28, a +19.1 increase, marking an all-time high. DLC Labs is now running the most efficient campaigns in its category. And the wins didn’t stop there—March 2025 alone outperformed the previous March by $17,000, as shown in the attached performance screenshots. In summary, we didn’t just cut costs—we unlocked scale. DLC Labs is now operating at peak efficiency, positioned for sustainable growth with a leaner, smarter advertising engine.
