GeoSpace
Lifting Off: How We Helped GeoSpace 2.4x Their Sales and Add 2,000+ Units Sold in Just One Quarter
Client
GeoSpace
Category
Toys
Website
GeoSpace.com
Timeline
Ongoing
Service
Listing Optimization
Problems
GeoSpace, known for its unique science-themed toys and outdoor activity sets, had built a recognizable brand with a strong product-market fit. However, their Amazon performance didn’t reflect the potential they had seen through other retail and online channels. Despite having excellent reviews and great product quality, GeoSpace’s Seller Central account was not optimized for scalable growth. Their Q1 2024 sales were modest—just $117,000, and the brand was stuck in a plateau with limited product visibility and low conversion across key listings. The team lacked advanced Amazon selling knowledge and had no formal process for updating image stacks, optimizing keywords, or refreshing stale content. Their catalog performance was stagnant, and new product lines weren’t taking off as expected. Meanwhile, competitors with less creative product lines were gaining traction simply because of better listing optimization and advertising execution. GeoSpace was at a crossroads: either allow their performance to plateau or invest in professional-level Amazon expertise to unlock growth. That’s when our agency stepped in to take over everything from SEO to visual content and campaign strategy—bringing a fresh approach to a stale system.

Challenges
When we took over GeoSpace’s account, it was clear the brand had untapped potential—but several obstacles were standing in the way of performance. First, the existing listings lacked modern optimization: their titles were outdated and missing high-volume search terms, their bullet points were overly technical without being customer-focused, and many listings had no proper A+ content or engaging visual hierarchy. Without proper keyword integration, even their bestsellers weren’t ranking high enough to drive the kind of volume their competitors were achieving. Second, their images were functional but uninspired—missing lifestyle context, product-in-use visuals, or compelling infographics that communicate value at a glance. A lack of mobile-first design also meant poor conversion on the most critical shopping platform. Third, GeoSpace was not consistently updating their seasonal products in line with sales cycles or customer trends, which meant they were leaving Q1 sales on the table. Lastly, they had no data feedback loop in place. No dashboards. No metrics-based decisions. They couldn’t track what was working, what was falling flat, or where to focus their efforts. For a brand built on creativity and engagement, their Amazon presence was anything but—and that needed to change.
Solution
Our approach for GeoSpace was centered around revitalizing their entire Amazon channel from the inside out. We began by conducting a full audit of their existing listings, identifying major keyword gaps, weak conversion points, and missed opportunities in visuals. Our SEO team rebuilt the titles, bullet points, and backend keywords using DataDive and Helium 10 to capture high-volume, high-intent phrases like “STEM outdoor toys” and “launch rocket for kids.” We then overhauled their image stacks with fresh main images, infographics, lifestyle photos, and mobile-optimized visuals to increase click-through and conversion. On the backend, we aligned their catalog structure with seasonal demand, ensuring high-velocity products had tailored listings ahead of Q2. The results were dramatic: sales surged from $117K in Q1 2024 to $248K in Q1 2025, marking a $132K increase and a staggering +240% growth. In addition, over 2,000 more units were sold during this period—a direct result of better listing appeal and visibility. With summer products already queued for launch with upgraded visuals, GeoSpace is now positioned to keep growing quarter over quarter. This wasn’t just a win—it was a transformation from passive sales to proactive, scalable growth.