Sassafras
From Forgotten to Front Page: How Sassafras Achieved a 1000% Revenue Jump in Just 15 Days
Client
Sassafras
Category
Cookware
Website
Saasfras.com
Timeline
Ongoing
Service
Full Account Management
Problems
Sassafras, a brand known for its premium kitchenware and baking tools, had two standout products—La Cloche and the Bread Baker—that weren’t getting the attention they deserved on Amazon. Despite the quality and unique utility of these items, they were barely moving units. In March 2024, only one unit was sold, generating a mere $100 in revenue. This underperformance wasn’t due to a lack of market demand but a lack of listing optimization. The product pages were outdated, poorly designed, and lacked persuasive SEO, which led to them being buried deep in Amazon’s search results. The main images weren’t competitive, the bullet points didn’t highlight benefits effectively, and the A+ content was either missing or ineffective. These listings didn’t inspire buyer confidence or urgency—and worst of all, they weren’t even being found. With such low visibility and poor conversion structure, these once-promising products had become nearly invisible on Amazon. The Sassafras team had no in-house Amazon expertise, no data to guide improvements, and no clear idea why performance was lagging—until we stepped in with a complete overhaul plan.
Challenges
Turning around the Amazon performance of Sassafras’ La Cloche and Bread Baker products came with multiple challenges. First, we were essentially reviving products with zero momentum—there was no advertising running, no recent keyword updates, and no design refreshes in over a year. The listings had fallen far behind industry standards, lacking mobile-optimized galleries, persuasive product benefits, and clear value communication. Second, these products belonged to a niche market—premium baking tools, which require specific, intent-driven search behavior to generate conversions. That meant we needed to find the right keywords, not just high-volume ones. Third, the performance baseline was abysmal. In March 2025, only 8 units had sold with a combined revenue of $440, which didn’t give us much recent momentum or data to build on. Fourth, the brand had 8 ASINs we had to manage simultaneously, meaning the strategy needed to be scalable and replicable across multiple SKUs without losing focus. And perhaps the biggest challenge: we had only two weeks to prove performance uplift, making timing, testing, and execution incredibly critical. We had to hit fast—and hard—to show this wasn’t just a seasonal blip, but a sign of scalable turnaround.
Solution & Results
Our team executed a strategic relaunch plan across both products with precision timing. First, we rewrote the entire listing copy for La Cloche and Bread Baker—from SEO-optimized titles and keyword-rich bullet points to emotionally compelling product descriptions that highlighted premium value and artisanal baking outcomes.
We backed this with a full backend SEO injection, focusing on newly trending long-tail keywords with high buyer intent. Next came visual overhaul: we refreshed the main image for better scroll-stopping appeal and redesigned the entire gallery to emphasize product use, lifestyle application, and unique selling points. We also implemented compelling A+ content sections that told the brand story while reinforcing quality, trust, and utility. The impact was stunning: within just the first 15 days of April, Sassafras generated $1,138 in revenue, a +$1,038 increase from the previous year and a 1000% jump in sales compared to March 2024. Unit sales rose from 1 last year to 16 in April 2025, and conversion rate skyrocketed +446%, indicating massive gains in both visibility and buyer confidence. Sassafras went from barely breaking even to achieving record-shattering ROI—proving that great products deserve great presentation and SEO to shine on Amazon.
